What is a common outcome of media companies selecting for sports coverage?

The selection by media companies in sports coverage often leads to a limited understanding of sports among audiences. This stems from the tendency of media to focus predominantly on high-profile events, popular leagues, and star athletes, which can create a narrow lens through which fans perceive the sports world. When certain sports or teams receive extensive coverage while others are neglected, viewers may develop an understanding primarily based on the mainstream narratives presented to them.

As a result, audiences may miss out on the diversity of sports and the intricacies of less-represented games, which can stifle broader knowledge and appreciation for the rich variety of athletic competition that exists. This outcome highlights how media prioritization can shape public perceptions and understanding in ways that favor a limited view, often based on commercial interests rather than the totality of sports available.